Attribution Error

If you are familiar with marketing, you are probably familiar with the term marketing attribution. This term attribution comes from psychology, and in social psychology we think of it in terms of the causes or reasons that lead to certain behaviours or events.

Now we live in a very polarised society at the moment, but have you ever considered, whatever your political position is, when you see a white middle-aged privileged male, what attribution are you allowing yourself to look through?

When you decide that you have already categorised from either the left or the right perspective, and you’ve decided that this person is significant or insignificant in your model of the world, you know that you are guilty of an attribution error. You have created a generalisation, and we know in NLP within every generalisation, there is a lie.